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Abseits*
This collection's journey started with a visit to the "Designing the Beautiful Game" exhibit at the London Design Museum. It hit Gaëlle Lang Halloo, our designer, that despite the game’s global fame, its fashion footprint often plays second fiddle to skateboarding, tennis, and basketball. The clash between the raw energy of football fans and the posh world of high fashion is like mixing oil and water - but in a good way. This fusion inspires our designs, turning everyday sportswear like tracksuits and football jerseys into extraordinary pieces that bridge both worlds. (*abseits = offside in German)
""After winning the Public Prize at Hyères 2024, I realized this collection tapped into something important—football's massive cultural impact rarely translates to fashion the way other sports do. That gap between grassroots football passion and premium streetwear is exactly what excites me, turning basic sportswear into meaningful pieces that bridge these worlds."
— Gaëlle Lang Halloo (*abseits = offside in German)
""After winning the Public Prize at Hyères 2024, I realized this collection tapped into something important—football's massive cultural impact rarely translates to fashion the way other sports do. That gap between grassroots football passion and premium streetwear is exactly what excites me, turning basic sportswear into meaningful pieces that bridge these worlds."
— Gaëlle Lang Halloo (*abseits = offside in German)
"Her work caught the attention of the Hyères audience who gave her the prize of the heart"
"Her work caught the attention of the Hyères audience who gave her the prize of the heart"
"The collection is a celebration of French streetwear and football culture."
"The collection is a celebration of French streetwear and football culture."
"The young designer set the catwalk on fire with Abseits, her streetwear collection honoring football culture."
"The young designer set the catwalk on fire with Abseits, her streetwear collection honoring football culture."
DIVISION D'HONNEUR
The starting point: a memory of Sunday afternoon matches in Gaëlle's village. This collection draws from 90s streetwear and the graphic nostalgia of provincial football culture—the tracksuits, badges, and local sponsor logos that define weekend football. It captures the spirit of peripheral France, where football isn't just a game but a shared ritual.
Abseits*
"After winning the Public Prize at Hyères 2024, I realized this collection tapped into something important—football's massive cultural impact rarely translates to fashion the way other sports do. That gap between grassroots football passion and premium streetwear is exactly what excites me, turning basic sportswear into meaningful pieces that bridge these worlds."
— Gaëlle Lang Halloo (*abseits = offside in German)
